Corey Dissin, The Undisputed Heavyweight Champion of Content and long-time broadcast production executive, is a voice talent authority and social media influencer who has impacted over 100,000 unique voiceover projects over the last 25 years.
In this week’s episode, George, Andrew and Corey discuss life in a busy studio (you won’t believe how many spots a month they produce), the do’s and don’ts of Social Media for audio professionals, and take a shot at the shutdown of ISDN and the way it’s being handled.
If you spend your days in a tiny room with a microphone as your best friend, this episode should not be missed!
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this is a test of the emergency
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broadcast system of high tech for sound
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[Music]
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welcome to the pro audio suite a podcast
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for audio and voiceovers professionals
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Facebook the pro audio suite podcast
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now let’s get on with the show from Los
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Angeles George Wickham from Chicago
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Robert Marshall from Sydney Australia
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Rob oh and from sunny Melbourne Andrew
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Peters this is the pro audio suite
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welcome to the pro audio Suites we do
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have a special guest this week and
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that’s cory dissing now you may be
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wondering who is corey dissing but let’s
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find out welcome corey hey how are you
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doing everybody good they’re good to be
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here and I’m glad I’ve been promoted to
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special guest Hugh on special gave in
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fact very special guests dare we say but
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just give us a bit of background on what
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you do well uh for the last 26 27 years
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I have been the vice president and
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general manager at propulsion media labs
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which is a national audio and video
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production company in the United States
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and we assemble anywhere between six and
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seven hundred commercials a month and
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over the last probably eighteen months
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to two years I’ve also been operating a
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social-media influencer marketing
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coaching type business where I am
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counseling and mentoring voice-over
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talent and teaching them how to market
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themselves how to navigate social media
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how to do content marketing you know how
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to do even just basic sales technique to
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try to get them to fill their funnel and
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you know keep their bookings yeah ya
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know just want to line the clock back a
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bit you said how many spots do you do a
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week on average about six to seven
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hundred per month six to seven hundred
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commercials per month yes sir
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Wow so what’s the setup will you will
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you are yeah we have a five thousand
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square foot production facility that has
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seven full-time salaried producers that
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work Monday through Friday whatever 9:00
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to 6:00 p.m. and I also have three sort
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of they’re called account coordinators
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but they’re better known as project
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managers and they help schedule
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communicate with the client traffic
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spots etc and we have developed it’s
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more or less an assembly line a factory
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kind of situation and that’s kind of our
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unique selling position is that we work
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very quickly we work under duress we
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take all of the types of commercials
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that you know you have very little time
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to turn them around we often get spots
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ordered in the morning and they have to
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be done that afternoon and some of those
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are fully produced video spots with
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motion graphics etc Wow so do you mind
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reading or is it a is it a mix of both
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TV and radio and anymore the the the hot
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item is actually video but I mean
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obviously audio is a huge component of
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there’s everything that is built for
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video is done in After Effects but all
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of the soundtracks the voice-over music
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sound effects they’re mixed first in Pro
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Tools before our video guys cut video
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tool so when you say video you’re not
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actually shooting you’re just taking
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stock or you getting supplied with video
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content it’s a mix of both arc our core
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competency is the post-production the
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motion graphics especially in After
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Effects we have libraries of footage
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whether that stock footage footage our
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clients sent us from their particular
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location we also do have two of our own
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cameras that will go out on location
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within a two-hour radius of Philadelphia
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we’ll go out and do a shoot and we have
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a 4k camera and an HD camera you know
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GoPros and jib arms and teleprompters
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and all that stuff I mean we’re a full
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fledged production company but our forte
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is the post most of the footage is sent
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to us by other entities so like if you
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guys do the full The Full Tilt boogie
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the whole package it’s probably maybe
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more of a I’m assuming but maybe a
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smaller client that might do that and
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maybe the bigger clients they have a
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whole they have several different teams
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involved it’s a mix I mean we will work
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with a mom-and-pop whether it’s a small
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advertising agency in a big market or it
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could even be a large agency in a tiny
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market
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that doesn’t have the overhead or the
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means to do all the fancy
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post-production but at the same time
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worth sort of the secret weapon or the
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vendor of choice by a lot of big names
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which I can’t disclose but that come to
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us because you know we have that certain
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I feel like Liam Neeson and the taken
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you know we have a unique we have a
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unique set of skills you know what I try
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to communicate to CEOs or heads of
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agencies that might be interested in
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hiring us you know there are plenty of
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very large production companies that you
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know in a Hollywood setting or a
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Manhattan setting that I would equate
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those is like large teaching hospitals
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you know where there’s these huge huge
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entities with tons of people what we
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equate ourselves were the ambulance okay
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it’s a good analogy and you know what I
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actually somebody had a client tell me
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that I should wear a paramedics uniform
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why not
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so what do you know as you are that you
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are a doctor with what you do I’m sure
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she’s like you save lives you should
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wear a paramedics uniform well you could
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George imagine how many of your
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customers go into cardiac arrest before
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you save them yes and you were talking
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the other day about getting a
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stethoscope so maybe that could be the
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first part of your new year or something
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going on here yeah there seems to be a
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Naim growing here there is a medical and
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medical analogy in the air but anyway
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I’m sure yeah now just wondering with
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your what is your market base I mean you
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are you basically Philadelphia that area
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or are you global we are we are heavily
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saturated in the tri-state area which is
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Philadelphia South New Jersey New York
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but even though we have a heavy
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saturation there I would say that only
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makes up 20 to 30 percent of our
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business were we’re all over and when I
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mean all over mostly all over the
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continental United States we have
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clients in Canada we worked in England
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we had lots of spots that air in Europe
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for all sorts of reasons
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but our main customer our sweet spot is
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that you know medium-sized advertising
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agency and pick a market USA so with
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your talent when you’re organizing say a
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voiceover which is obviously what we
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were interested in where do you source
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from do you source people who who
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obviously have their own studio or do
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you get them in well the days of
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bringing them in for us are long gone we
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had two beautiful whisper rooms that we
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spent all kinds of money on and had them
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install and George your friend Lane
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Massey helped us out with both of those
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but you know anymore if someone has a
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quality home studio that’s mostly the
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talent that we’re using and we have our
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own sort of internal database of talent
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that we go to and we pitch them online
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we have a little you know website that
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has all their all their demos on there
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and we have our our preferred bunch we
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like to call them the the top 100 most
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qualified non-union talent in the United
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States also you are purely non-union
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correct uh-huh okay it’s Paul still
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doing stuff through you guys or is Paul
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fully retired what’s his status
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man I just saw Paul believe it or not I
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was in Florida traveling with my son and
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he lives in that area now and he came we
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hung out for an afternoon and he’s doing
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great I mean a guy lives literally on a
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golf course he’s golf in six days a week
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and but he does voice still he’s got a
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nice studio in his in his house but it’s
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not the same where he has to be you know
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chained to an ISDN line weighed in for
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sessions he has much more flexibility
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yeah in his schedule so he has little
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little batches where he’ll do you know
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maybe two three hours in a row and then
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he’s out and he’s got two small children
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no the he he’s doing he’s doing great
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well man I haven’t seen him in forever
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and for you guys listening Paul Turner
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you may not know his name but you if
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you’re my age and he lived in the US you
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know his voice because he was the in
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show is that what you’d call him him for
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Howard Stern well he is the announcer he
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was the guy who said and forgive the
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imitation cuz it’s gonna sound nothing
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like him but
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was most famous for you’re listening to
09:26
the Howard Stern Show yeah yeah I mean
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his voice to me in high school was as
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famous as Howard’s can you imagine when
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I first started working for him and I’m
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about 19 20 years old and I was still
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living at home and he would call my
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house and my parents would answer the
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phone so amazing well it’s I meant it’s
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a timeline of this whole thing 26 years
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is mind-blowing 26 years that would
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place us back in 1993 393 that’s growl I
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was in college at that time and then I
10:02
got out 97 and then I started networking
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with you know in the business I was an
10:07
intern at Sigma and Philly mhm and then
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I was hanging out with Lane Massey and
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my cousin Andy and playing they were
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doing music jams and through that
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connection that’s how I got to to meet
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you guys cuz main brought me in just
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took literally just took like an intern
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I can honestly say that Paul Turner
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changed my life yeah I thought I wanted
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to be on air because I was before I met
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Paul I was interning at WY sp that’s
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where I met Lane as well that’s the
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connection okay and two weeks into my
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internship they fired the entire air
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staff that’s when Weiss P had a format
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change well okay yeah and that scared
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the bejesus out of me because you know I
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got a bad poseable
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look how disposable you are well yeah
10:58
and and I got a terrible habit I like to
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eat three times a day I’m a big fan of
11:02
stability and here I was a college kid
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seeing all of you know these people I
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revered you know the edge shock ease of
11:09
the world who I just thought was you
11:10
know had the coolest voice and he was
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like a legend in the market and yeah
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they just booted him right out and I’m
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thinking man what’s the next coolest
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thing to be in on air and that was
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production and I walked into Paul studio
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there and at one Bala Plaza and that’s
11:25
where I met him and I saw the multitrack
11:27
and the big console I’m thinking man all
11:30
right this has got me written all of
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yeah yeah yeah so it was he was he doing
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production for Howard Stern
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I’m always iam doing other stuff he was
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voicing and producing for Howard as well
11:41
as he was doing some who was doing a lot
11:44
of things for infinity in general
11:46
because they had a lot of other
11:47
syndicated talk shows at the time too
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whether it was the grease man or Don and
11:51
Mike he was doing stuff for the fan in
11:53
New York a rock in New York w JFK in DC
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and he was voicing and producing he was
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the production director basically for
12:02
infinity and I just kind of came along
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at the right time because I was a pain
12:07
in his butt he allowed it to hang out
12:09
with him you know I would I would like
12:11
get his lunch I’m her driving to the
12:13
Olive Garden to pick him up a salad or
12:16
so or doing you know type typing up
12:19
reel-to-reel labels on a typewriter and
12:22
dropping them in the FedEx for him you
12:25
know cuz he can get his drive voice out
12:26
for the end of the day and he would he
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would leave at five six o’clock and he
12:30
would basically leave me the keys to the
12:31
studio and say here teach yourself how
12:34
to be an audio producer and I stayed
12:37
there day after day night after night
12:39
till 2:00 3:00 in the morning Saturday
12:41
Sunday’s my friends thought I was nuts
12:44
they would call me they would be down
12:46
the shore and they would be partying and
12:48
then what are you doing core what are
12:50
you doing so I’m learning how to do this
12:52
stuff man and that’s what happened he
12:55
and he would cry make little cassettes
12:57
and he would critique on how I would use
12:58
the compressor or how I was using the
13:01
effects chain or whatever else and and
13:04
that’s kind of how I learned how to be a
13:05
multitrack producer it’s interesting
13:07
this is Shane Brava is not here actually
13:08
because this is almost his story yeah
13:11
very
13:11
Bravo I’d rather out of conflict tonight
13:14
he’s our he’s our primary producer and
13:17
is usually the one he’s gonna make he
13:19
will make the show yeah oh cool
13:21
but I love that that you had that
13:23
starting with one you know that one
13:25
mentor guy and for me that certainly was
13:28
lame you know in terms of getting into
13:30
the radio production business and like
13:33
literally live remotes and all that kind
13:35
of stuff so it’s so cool that those
13:37
stories parallel each other in a way and
13:40
and geographically so as well very lucky
13:43
I feel very lucky very privileged I mean
13:45
not many of my peers and I’m not even
13:48
talking about
13:50
you know media industry peers I’m
13:52
talking about you know guys I you know
13:54
when I was working as a bouncer my
13:57
friends you know the guys I would go out
13:59
and hang out with who went on to become
14:00
cops or sell insurance whatever they’re
14:03
doing
14:03
none of them are doing the same thing
14:05
that they did when they were 20 years
14:07
old I am yes the difference isn’t there
14:09
I think this industry certainly once
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you’re in you can’t you never get out
14:13
and why would you no man it was cool man
14:16
I mean it still is I mean but now you
14:17
know now it’s now it’s a little
14:19
different you know I I’m I fired myself
14:21
as a producer back in probably 2001 and
14:25
got more into the sales and marketing
14:28
end of things and maxie managing all the
14:31
other employees of the company and
14:33
that’s kind of where my talent I guess
14:37
lie is in you know the marketing and
14:40
I’ve been running with that since
14:42
whether its marketing propulsion and now
14:45
you know in this new type of I guess
14:48
incarnation of marketing and branding
14:52
other voice talent which is it’s it’s
14:55
been able it’s been cool for me to be
14:56
able to utilize those skills for other
14:58
people now beyond the bounds of
15:00
repulsion Media labs so when you’re
15:02
branding a voice talent just run us
15:04
through what you actually do okay so
15:07
it’s a team process number one I mean I
15:11
I have it’s usually after there’s been
15:14
significant conversation with that
15:16
particular talent because we got to see
15:18
you know what what their skill set is
15:20
and then I often give that talent a
15:23
homework assignment to do a little self
15:26
exploration I literally say open up a
15:29
document and word and start typing I
15:31
don’t want you to write fancy ad copy or
15:34
anything polished I just want you to
15:36
write stream of conscious notes
15:38
everything from what you think your
15:41
voice sounds like if you had to describe
15:42
it to the types of jobs you typically
15:45
get to the types of jobs you typically
15:48
want to get or what are your what do you
15:50
aspire to achieve to record one day I
15:53
ask for things like what are your
15:56
hobbies what type of music I need to
15:58
know everything I can in a couple of
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pages that is you
16:02
and generally what I’m able to do is
16:04
after my conversations with that talent
16:07
after reviewing their existing online
16:09
presence reviewing their Audio demos as
16:12
they are currently I’m able to review
16:15
that document I’m able to extract
16:17
certain keywords that patterns start to
16:21
develop and I’m able to take those and
16:24
group them and then kind of boil them
16:27
down and propose a brand or a tagline or
16:31
a slogan based upon what that talent has
16:36
communicated with me I’ll give you two
16:37
examples I have one client who his
16:40
passion is running and you know this
16:44
talent George I’ll leave it’ll remain
16:47
nameless he’s a client of yours mm-hm
16:50
his passion is running he runs marathons
16:53
he does charity runs and when he
16:55
exercises it’s all about running he’s
16:57
something he’s very very passionate
16:58
about but he also enjoys doing voiceover
17:01
so after finding out all those
17:03
information and finding out what kind of
17:05
guy he is and he’s a hard worker and he
17:07
wants to do right by his clients and and
17:10
turn things around quickly we came up
17:11
for him running your voiceovers to the
17:14
finish yeah cool and that’s something
17:16
that he could put his weight behind
17:17
because it is in I have another client
17:21
who worked with me his and I’ll be glad
17:24
to give his this particular guy’s name
17:26
his name’s Rob Moreira Rob Moreira is
17:29
awesome please visit his site give him a
17:32
free plug but he is bilingual English
17:37
and Spanish trained actor stage you know
17:42
does the voice-over he has all of these
17:44
different skills and the more and more I
17:47
kept looking at all these different
17:49
talents he has it’s like there’s so much
17:52
more that he can do and it turns out his
17:54
name is spelled mor e
17:58
so for him is pretty simple get more
18:00
with Moreira so that’s just two little
18:02
examples on how that works but it’s
18:04
usually it usually comes out of some
18:08
self-exploration exercise with the
18:10
talent and then I have my little secret
18:13
recipe that I use it’s interesting you
18:15
talk about what
18:16
well the people’s perception of
18:17
themselves how many people do you come
18:20
across that actually get it right most
18:22
folks don’t get it at all yeah because
18:25
that’s why they come to me it’s because
18:27
they’re stumped and they’re afraid to
18:31
stick their neck out because they’re
18:33
they’re worried they’re gonna get it
18:34
chopped off so if they can have a mirror
18:37
held up to them which is me as an
18:39
objective somewhat objective resource to
18:42
say this is how I think you’re perceived
18:44
if I’m the voice casting audience
18:47
because I have the unique position where
18:50
I’ve not only been the voice-over seller
18:53
you know my role at the production
18:55
company I’ve been the voice-over buyer
18:58
and that we recruit talent to work with
18:59
us so I’ve been in that chair deciding
19:02
whom does that talent get my attention
19:04
or doesn’t he or she so I take that and
19:07
I use that you know I would like to
19:09
think to my advantage to help give them
19:12
a perspective that they might not
19:13
otherwise think on their own yeah yeah
19:14
because I do find that a lot of talent
19:17
are trying to do work that they actually
19:19
are not suited for but that they they
19:22
feel they are suited for it and it takes
19:24
someone a third party to say you know
19:26
what you’re never going to crack that
19:28
marketplace well that’s a good point
19:30
that you made and I do more often than
19:33
not I have to kind of shoot straight
19:36
with them and say look stop trying to be
19:38
all things to all people you’re not
19:40
going to be doing animation your best
19:42
bet is you are the warm and fuzzy you
19:47
know you’re gonna do the cancer patient
19:49
spot or you’re gonna do the you know the
19:52
the comm narration or the audio book you
19:56
know you’re not going to be doing the
19:58
carrot you know Ren & Stimpy or
19:59
something like that I’m dating myself
20:02
George I’m sure by using that is but
20:05
yeah I have to ask often have that
20:07
conversation with hey look this is this
20:09
is kind of where I see you and sometimes
20:11
there’s a little bit of head-butting
20:13
that goes on because you know that town
20:15
has aspirations they have goals and
20:17
dreams but I try to get them to a grab
20:22
the low-hanging fruit first because it’s
20:23
all about generating revenue the more
20:25
revenue you have the more flexibility
20:27
you have to go get more performance
20:29
coaching in that particular genre for
20:32
example and then if there’s something
20:34
just outside that initial zone of if
20:36
you’re really good at X but Y is not too
20:39
far away then we try to hit that but I
20:42
try in what I do with talent I try not
20:45
to get too involved with the performance
20:48
aspect that’s for the the talent coach
20:51
and I can give you a million names of
20:53
those people who do that really really
20:55
well I don’t profess to be one I have no
20:58
desire to be one I like to stick to the
21:00
marketing it’s interesting you say that
21:02
because a lot of talent when their
21:03
careers start to get a bit shaky end up
21:06
becoming coaches or demo makers or
21:09
anything like that that kind of area
21:11
sometimes I wonder if you’re a talent
21:14
trying to tell a talent you’re kind of
21:16
based on the same side of the window if
21:17
you know what I mean I know exactly what
21:19
you mean that I would call it even a
21:21
conflict because a lot of times then
21:23
look I’m not gonna pick on anyone in
21:25
particular but there are a lot of talent
21:28
coaches out there that are still talent
21:30
that are trying to fill their own books
21:31
so how you know how much are they really
21:34
rooting for you to succeed if they’re
21:35
trying to coach yeah you know and you
21:38
know that’s and I and I speak about that
21:40
very plainly with my clients is like you
21:43
don’t have to worry about that with me
21:44
I’m not trying to land representation
21:48
with smart Gus I’m just a marketing guy
21:51
that’s all that’s all I wanna bait for
21:53
you yeah yeah same here
21:55
well networking is my client like a man
21:58
I’ve had the opportunity more than once
22:00
to enter voice-acting field and I’ve
22:03
even had a little bit taste of some
22:05
coaching and and oh my gosh I just never
22:09
ever wanted to be in competition with
22:11
any of my clients yeah did not yeah I
22:15
didn’t want to moonlight or just just
22:18
never felt right so I totally understand
22:19
and that’s that’s I think a boon or a
22:21
real selling point to your folks is that
22:23
you’re coming at this from that the
22:25
right side of a glass so just yeah yeah
22:29
and I know my place I’m not trying to
22:30
blur the line but it’s also like if I
22:33
was gonna get any advice from anybody I
22:35
want to get advice from someone who will
22:37
potentially book me for a job
22:39
not from somebody who’s actually
22:40
competing with me you know because I’ll
22:43
set I ran the other thing is that people
22:44
who are doing like talent like myself we
22:47
don’t really know what the Booker is
22:49
thinking we assume we do but we don’t
22:51
really and so if I was to get advice I
22:54
want to know what that person is
22:55
thinking what that person really wants
22:57
because there’s no point me creating a
22:59
product that nobody wants and you want
23:01
to hear something kind of interesting
23:03
I’m just having this discussion with a
23:05
talent today who’s considering working
23:08
with me a guy who’s very well
23:10
established who’s really really good and
23:12
I was fired up that he even reached out
23:14
to me but I had this conversation and
23:17
this is gonna sound counterintuitive but
23:20
bear with me here
23:21
when voice talent market themselves now
23:24
of course you have to have a certain
23:26
degree of chops you have to have the
23:30
gear you know you have to have a clean
23:32
sounding room you can’t just plug the
23:33
USB in and a laptop and call yourself a
23:36
talent you have to have the background
23:37
but that aside the point I made to him
23:41
was because he was saying you know I put
23:44
spots up on social media and I don’t get
23:46
a lot of response and I even got some
23:48
backlash from a client for doing that a
23:50
my response to him was no one cares what
23:55
you sound like now you probably both
23:57
scratching your head right now saying
23:59
what you stick with me I’m sticking
24:01
there I’m hanging in there so like I
24:07
said under the premise that you got your
24:10
studio dialed in correctly and you have
24:14
the basic tools like you know how to
24:17
interpret a script and you have the
24:20
basic quote-unquote talent what’s gonna
24:22
separate you from everybody else from
24:24
actually getting hired and the point
24:26
that I was making is is your ability to
24:28
be noticed to stick out and to be
24:32
remembered those things don’t have as
24:36
much to do with how good your demo
24:38
sounds as you might think they want to
24:40
get to know you as a person think of you
24:44
know where you might go for a haircut or
24:46
who fixes your car there are plenty of
24:49
people that have the technical expertise
24:51
to use a pair of scissors
24:53
to fix brakes on a car or change the oil
24:56
but you like doing business with people
24:59
you like people you trust people that
25:03
are authentic and what I’m trying the
25:06
the gospel that I’m trying to spread is
25:08
is how to do that mechanically through
25:12
the computer through the social media
25:15
platforms for example that’s the huge
25:18
disconnect that a lot of these talent
25:20
have because unfortunately and I don’t
25:23
want to over generalize but they think
25:27
wait a minute I sound really good I have
25:30
a great sound everyone I’ve ever talked
25:32
to says I have a great sounding voice I
25:34
haven’t you know bicoastal
25:36
representation I sound great I’m doing
25:38
promo work for this station the the
25:42
voiceover perk that stuff helps it gives
25:44
you a little credibility but it’s not
25:46
gonna make you stick out there’s
25:47
whatever two million people on this blue
25:50
marble of ours calling themselves voice
25:52
talent you know what are you going to do
25:57
to be remembered now we’re not telling
25:59
you to do something silly but there is a
26:02
way to stand out from the crowd with how
26:05
you brand and how you market yourself
26:06
and that’s kind of the stream that I’m
26:10
swimming up the interesting thing is
26:12
when you say about being someone’s
26:13
standing on being different I must admit
26:16
that what I find and I’ve liked I’ve
26:18
seen over the years is that people say
26:21
they want something different but they
26:23
really don’t they want the same as they
26:26
had yesterday and the same as that
26:27
doesn’t had the day before when I say
26:30
something different not so much in the
26:33
performance more of what can you do to
26:38
be remembered to get your name to go
26:41
from the bottom of the stack to the top
26:43
that that’s kind of what I’m talking
26:45
about yeah and it forgive me if I got
26:47
ahead of you there and if I interrupted
26:49
you because I gathered that you meant
26:51
that you were kind of coming from the
26:54
angle that if you’re in a session and
26:56
they hired you because you had you sound
26:58
unique and we want this your unique
27:01
greed then you get in there you’re doing
27:02
the same old same old but they could
27:03
have got from somebody else well that
27:05
happens is what
27:06
yeah I do find that and I was kind of
27:08
getting I sort of took a bit of a turn
27:10
after what you’ve been saying but but I
27:12
that is something that I I’ve come
27:14
across a lot
27:15
well they equate new with bad yeah they
27:18
thought without they’re quite new we’ve
27:20
this could go wrong and I’ll get my ass
27:22
kicked so they’re afraid it’s they’re
27:25
afraid to take a chance that I mean just
27:27
look at look at Hollywood film if that
27:31
gives you any idea a lack of safety
27:33
oh wow they’re making the same damn
27:35
movie yeah every 10 to 20 years in the
27:38
hollywood nobody wants to take a chance
27:40
nope I was gonna ask you about marketing
27:43
like um we don’t think it’ll like give
27:46
us top ten tips blah blah but right
27:48
don’t need to go there but um what’s
27:50
like a real nono when you’re like
27:52
launching a voiceover business you’re
27:55
making a website you’re coming up with
27:56
an idea for a brand what’s something
27:58
that like someone who’s casting or an
28:00
agent is gonna look at and go amateur oh
28:03
man what’s something that stands out to
28:06
you I am prepared and willing and
28:09
excited to share with you in my
28:11
estimation the number one mistake voice
28:14
talent make when they market themselves
28:16
on social media I’m gonna take a big
28:18
breath here yeah here we go
28:20
drum roll please the the number one
28:24
mistake that voice talent make when they
28:27
market themselves on social media is
28:29
they include the ask in their
28:33
communication so they’re posting on to
28:36
LinkedIn or to Instagram or Facebook I
28:39
see so many posts that say IVRS go
28:43
better with a great voice and then they
28:45
they have the link to listen to my demo
28:47
today you want a commercial that can be
28:50
remembered and the best way to get
28:52
remembered is to have a great voice I
28:54
see it over and over again or it’s
28:57
Halloween do you need a scary voice for
28:59
your spot I cringe when I see that yeah
29:02
yeah those are like you don’t do that
29:06
because the first there’s two things
29:08
that happen at that post either gets
29:10
ignored or deleted yeah Oh both or but
29:14
yeah yeah exactly so yeah that’s that’s
29:18
a that’s a big
29:19
and then the other I’ll give one other
29:21
no-no is that most talent don’t
29:26
understand the rigors of the
29:29
brick-by-brick approach to social media
29:33
they’ll say oh I’m gonna I’m gonna do
29:34
some posts I’m going on social and
29:37
they’ll put up a post on Monday and then
29:39
again on Wednesday and then maybe on
29:42
Saturday and then the following Saturday
29:45
and then but before you know it they
29:47
give up yeah and social buy some
29:50
followers yes and social media does not
29:52
work that way it’s a war of attrition
29:54
it’s it’s got to be constant so most
29:58
talent don’t get in the game number one
30:01
or stay in the game long enough and
30:05
understand that it’s a long game it
30:07
takes you know day after day post after
30:10
post interacting constantly it’s it is a
30:14
bit of a time suck that’s that’s the the
30:16
pushback you’ll get but it pays off I
30:20
mean and I can just even tell you just
30:22
from myeon from my marketing consulting
30:26
business was built exclusively on the
30:28
back of LinkedIn Wow okay it’s a great
30:31
tool I called the Swiss Army knife of
30:33
social media because it does so many
30:35
different things it’s not just a
30:37
bulletin board it’s not just a place to
30:40
show off your work experience it’s a
30:43
portfolio it’s you know a networking
30:46
function it’s a database of contacts
30:48
it’s a lead list it’s good I can go on
30:51
and on and on if if you’re in voiceover
30:55
especially or if you’re in media
30:57
production if you’re not using LinkedIn
31:00
and I would venture to say if you’re in
31:02
any type of entrepreneur small business
31:05
owner executive if you’re not on
31:07
LinkedIn and and doing some degree of
31:10
content marketing on LinkedIn you’re
31:12
really missing out you know the
31:14
interesting thing is and my wife talks
31:15
about this all the time if she’s about
31:18
to either employ someone oh she’s
31:20
working with someone she’ll check out
31:22
their LinkedIn profile if they don’t
31:24
have one then the question is why
31:27
haven’t you got a LinkedIn profile what
31:29
are you hiding I get it I get it
31:32
I use it I use that tool the same way
31:35
you know that I would put that in the
31:37
reconnaissance phase there I mean to get
31:41
background on either a vendor I might
31:44
hire a future client an employee an
31:48
intern whatever I mean I’m definitely
31:50
you know trying to do a little
31:52
background check on them and because you
31:55
can get references that way you could
31:57
see who they’re connected to you I mean
31:59
it’s not it’s not not exactly you’re
32:01
gonna find people you know with the Red
32:03
Solo Cup at the The Keg like Facebook or
32:06
something but you can do a pretty
32:08
thorough business search on candidate X
32:13
or vendor Y but well I’ve got a question
32:16
for you and and because your marketing
32:18
voice over talent what isn’t this sounds
32:21
a bit selfish really but if you were to
32:23
get someone who wasn’t American that you
32:26
were marketing into America and it
32:29
doesn’t have to be me it could be
32:31
somebody else but how differently would
32:34
you sell that brand into the u.s. so
32:38
that that’s a great question and I have
32:39
worked with a couple of voices from
32:41
across the pond let’s say here’s the the
32:45
plus is that there aren’t a lot of folks
32:49
from Down Under
32:51
marketing themselves in the United
32:54
States that live in the United States
32:55
meaning transplanted citizens so there
32:58
are just there are so you’re gonna be
33:00
unique in you know from the start and
33:03
that there’s less competition for that
33:04
type of voice in the geographic area the
33:08
downside to that is there are less
33:10
available projects that demand that type
33:14
of voice in our area not everyone is
33:17
going to do a spot for Outback
33:19
Steakhouse yeah you know there was a
33:21
time I can i can remember specifically
33:23
we worked with a theme park in the
33:26
southeast and their whole the whole gist
33:31
of their facility was safari the Outback
33:35
OMA and they had an Australian accented
33:40
spokesperson that we we I can’t even
33:44
remember the the the gentlemen’s name we
33:46
to work with who was in Australia that
33:48
we use but that was and he was good to
33:50
man it was such a long time ago forgive
33:53
me for not remembering that information
33:55
help at all yeah yeah no I’m just
33:56
curious because Gears News News ago when
33:59
I was a kid growing up in the UK they
34:01
used to be pirate radio stations which
34:03
is showing my age long before Ren and
34:05
Stimpy but movies era as parity so that
34:09
was part radio which was out of out of
34:11
the– at limits so it was out either out
34:13
at sea or on continental europe and one
34:17
station in particular was Radio
34:19
Luxembourg coming out of Luxembourg and
34:21
the voices they used to use there were
34:24
maybe as it turns out which I didn’t
34:26
realize at the time for Australians but
34:29
they their accent was quite soft in the
34:31
you know as far as Australian accents
34:33
were concerned so they kind of branded
34:35
them as mid-atlantic and that became
34:37
that’s that accent that was it not
34:39
American wasn’t English and hence the
34:42
term mid-atlantic
34:44
but Italy really was just a mild
34:46
Australian accent do you think that kind
34:49
of an accent would ever work I would say
34:51
yes and I would even say it would
34:53
probably have a place in the automotive
34:56
sphere what for luxury brands that like
35:01
like a Tier three automotive which is
35:03
the dealer level you know if they’re
35:05
selling you know Lexus or Mercedes Benz
35:11
Jaguar Jaguar always has some type of
35:14
European accented talent or British
35:18
Aussie etc like so then there are
35:23
thousands of those dealers all over the
35:25
country and that could be a niche for
35:27
somebody but just something that’s a bit
35:29
different the people that Wow what’s
35:30
that that’s unusual you’re preaching to
35:33
the choir I think I think if I love that
35:36
that deep resonant edgy accented voice I
35:39
think that is really cool I mean there’s
35:42
a guy I’m pretty sure he’s got some
35:44
reputable management like in New York
35:46
but you ever heard of Chris Kent
35:48
oh yeah I met Christopher Kenny SC k UK
35:49
yeah yeah that that guy is inhuman I
35:53
mean he’s just really talented and we
35:56
worked with him a handful of times back
35:57
in the day but I
35:59
I think he’s doing some treilery type
36:01
stuff here in the States but he’s so
36:04
that I think there is a place for it and
36:05
especially when you got the the Howard
36:07
Parkers of the world and you know that
36:10
they tend to capture a lot of that type
36:12
stuff yeah yeah yeah Chris Kent’s an
36:14
interesting one and I was gonna use him
36:16
when you talk about marketing because it
36:17
was Maurice Tobias that came up with the
36:20
idea of CK UK interesting yeah yeah
36:23
Chris and I worked together I mean he
36:24
was I guess part of the propulsion
36:27
stable of guys for a few years back in
36:29
the early 2000s maybe up until 2003 or
36:35
four and just got the point we couldn’t
36:38
afford him anymore he’s too damn good
36:41
it’s funny because Chris and I we both
36:45
about the same time I guess we both set
36:47
up source connect so we’d do tests with
36:50
each other and we used to work with
36:52
another couple of fellas
36:54
Peter twist was one I can remember from
36:57
way back when who he’s got a huge voice
36:59
and there’s another fella Chris grant
37:02
his name is who is he’s I mean just
37:06
monstrous this guy’s voice I mean just
37:08
deep and ballsy and he’s got that accent
37:11
and we would always use him on Halloween
37:13
type stuff you know yeah yeah kind of
37:16
that lurch Addams family lurch guy with
37:19
that just you couldn’t even
37:22
indescribable the way I sound after I
37:24
drink 3 liters of beer than any drop
37:26
though yeah getting getting back to the
37:30
talent and what you expect from talent
37:34
you know what are the expectations as
37:36
far as the quality of sound that you’re
37:37
gonna get from someone’s home studio for
37:39
instance so I mean we’re not measuring
37:42
to the level of you know examining noise
37:44
floors and all that stuff and we’re
37:46
letting our ears make the decision if
37:49
you know there’s hums or hisses or
37:52
distortion or things like that that
37:54
obviously would disqualify someone and I
37:58
have a couple of different producers who
37:59
will review demos and we’ll do dry voice
38:02
auditions to make sure that because the
38:05
who knows if they get their demo
38:06
recorded at their home studio so I
38:08
always like to get a mic chain test out
38:11
of their own shop
38:12
but the things honestly the the
38:14
decision-making qualities beyond the
38:18
audio we tend to look for ease of use is
38:23
their ego check that the door do they
38:25
return a phone call quickly or do they
38:28
respond to email fast are they available
38:30
I mean we we have note because we’re
38:33
doing this high volume of commercials
38:35
that we talked about earlier in the in
38:36
the podcast we don’t have time for prima
38:40
donnas none you know we just we want
38:43
folks that are in roll their sleeves up
38:45
kind of have a blue-collar attitude the
38:47
hey let’s get it done you know they know
38:49
that that checks gonna show up in 30
38:51
days or less we’re really good about
38:53
that we don’t spend a lot of time you
38:56
know over directing we just want to get
38:58
things done we the people we bring on
39:00
board we trust’ know what they’re doing
39:02
sometimes we got to hold their hand a
39:03
little bit if we have a fussy client but
39:06
you know my team is like hey get it done
39:09
we’re paying you because you know what
39:10
you’re doing you don’t need us to tell
39:12
you just get it done here’s some
39:13
direction go I was gonna read those
39:15
reading that as do you guys don’t do a
39:17
lot of directions or do you direct them
39:19
how does that how do you do is it mostly
39:22
self directed for this mostly mostly I
39:24
would say maybe 15 to 20 percent are
39:28
directed and we just do them over a
39:29
plain old pots line you know we’re not
39:32
doing anything we got we have three
39:33
Zephyrs going at one point back in the
39:35
day and it got rid of all of them and
39:37
you know we’re fine with you know
39:39
getting the uncompressed audio a few
39:41
minutes later after the session and
39:42
we’re totally cool with that we have
39:44
some bigger clients that you know want
39:46
to get their hands dirty a little bit so
39:48
we’ll you know set up a little
39:50
conference call and and you know they
39:52
certainly have liberties to direct that
39:53
will but they’re they’re paying for that
39:55
privilege cuz they’re big fish right it
39:57
sounds very similar to the model of them
39:59
when we talk to adrenalin in Vegas do
40:02
you know those guys you know Matt it
40:03
adrenaline I don’t know Matt but I’ve
40:05
heard of adrenaline before yeah it’s a
40:07
it sounds kind of similar the way you
40:08
the structure of your business well just
40:10
just a matter I call it organized chaos
40:12
that’s that’s our everyday yeah now
40:15
we’ve come activity you said you got rid
40:17
of the iced tea in boxes so what are you
40:18
actually using to connect with talent
40:20
like I said it’s just a plain old phone
40:22
line oh I guess we’re directing them
40:24
yeah
40:25
you know we call it a pots line here
40:28
yeah plain old telephones yep yeah we
40:32
don’t we got rid of we had like I said
40:34
we had three sets of ISDN lines going at
40:37
one point and we disconnected all of
40:40
them the the Zephyrs are now fancy door
40:43
stops you know not much of a need for
40:45
those anymore
40:46
would you believe I just bought one on
40:48
eBay 50 bucks an extreme 50 bucks
40:52
add shells to my eating in Philadelphia
40:55
it’s worth 50 I heard you can get a boot
40:58
full of beer for that no I mean for the
41:04
price of a beer you can buy a Telus
41:06
Xtreme you would have never thought of
41:08
that there’s 4,000 plus oh yeah us
41:12
$5,000 you would spend 50 bucks on a few
41:16
minutes of an ISDN call right right oh
41:20
my I know it’s insane that and the only
41:22
reason I have it is because um I have
41:25
clients that have other dumb other stuff
41:27
like a road runner or road warrior or
41:30
these other brands music ham and stuff
41:32
and but they have no freaking clue how
41:34
to use them and I’m not that much better
41:36
than they are using these weird sort of
41:39
non standardized units and I’m like man
41:42
just swap it out with this thing that I
41:45
can explain to you out of use you know
41:47
because there’s so much there so readily
41:49
available now it’s crazy
41:52
and there’s actually new technology now
41:54
that lets you plug one of these things
41:56
basically into the internet yeah and so
41:58
you’re actually using ISDN but it’s over
42:00
the internet and that’s not even a
42:02
bridge it’s actually something called
42:03
virtual ISDN or visiting you know so it
42:06
allows talent to literally have spits
42:09
and give them out but never not even
42:11
have an ISDN line you’re working it well
42:14
I even get an ISDN line now well it’s
42:18
this is chaos they did talk about chaos
42:20
I have clients all over LA who are just
42:23
losing their lines they’re just losing
42:25
their service but they don’t lose it in
42:28
a way with a phone company because I
42:29
guess maybe they’re not allowed maybe
42:31
legally the FCC says they can’t do or
42:34
whatever it is but they can’t just like
42:37
make the line go away
42:39
what they can do is make it unbelievably
42:42
a pain in the neck to have it so they’ll
42:44
do things like oh we didn’t realize you
42:46
had active lines sorry about that when
42:48
we you know they the lines just will be
42:50
disconnected for no reason or like oh
42:55
you’re built you’re no longer on a
42:57
contract and in fact as of July in the
42:59
States
43:00
there are no contracts for ISDN so next
43:03
month your bill will be twice what it
43:05
was the month before and that’s that’s
43:07
happening now 280 you know you’re on
43:10
notice well they’re doing this like
43:12
crazy with with voice actors and it’s a
43:16
nightmare so but it’s funny there are
43:19
still clients of mine who still have it
43:20
still use it and sit and pay 50 bucks a
43:23
month for it and I have others who pay
43:26
502 more or more a month it’s um it’s
43:30
unbelievable Scott was saying Scott said
43:32
you paid his bill and didn’t use the box
43:35
in his beach house and it was 800 bucks
43:37
for the month right he didn’t even
43:39
notice it was just they just ran that
43:41
price up and they do it until you they
43:43
reach a threshold of pain for the user
43:47
and so they know you’re gonna hit the
43:49
threshold of pain eventually and then
43:51
they’re just gonna go monk uncle I don’t
43:53
need it that bad by and that’s what
43:55
they’re doing and that’s their that’s
43:57
their business model of ending the use
43:59
of ice yeah here it’s different
44:00
that’s little different here they’ve
44:02
actually given us notice that um I think
44:04
mine was gonna be shut down September of
44:07
next year there’s rumors that 2020 is
44:10
the year that it will go away that is
44:12
the that’s sort of the the understood
44:14
date or the year we don’t know the date
44:16
but the error so um any you yeah so for
44:20
what you guys do Corey it’s it’s just
44:22
not necessary to have all that tech
44:23
names I mean yeah with the internet the
44:26
way the internet is now with everything
44:29
so high-speed and I mean not to talk
44:33
about the glory days again but it just
44:35
reminded me of a funny story we were
44:37
talking about ISDN and everything I can
44:38
remember in the infant days of
44:42
transmitting audio on the Internet we
44:45
used to Paul Turner used to voice a
44:48
television show for the the CW called
44:51
the lost world and they were
44:53
the first to start requesting audio sent
44:56
as an AI F file over the Internet
44:59
and I can remember sending a 30 second
45:04
promo so we’re talking 30 seconds of
45:06
mono to 45 minutes
45:08
homeboy a camara laying on the floor all
45:12
my back watching that little progress
45:13
wheel just inch it’s just waiting I’m
45:17
booked I was saying the Paul man I could
45:19
have had this out you know we got out of
45:22
that on dgs or we could have you know
45:24
put it in the on a DAT or whatever and
45:27
dumped it in the box and he’s like this
45:29
is the future I was like okay here we go
45:32
I remember I took when I was in college
45:35
of freshman year the mp3 encoding came
45:38
out and to make one mp3 of a WAV file it
45:42
would take your computer like it wasn’t
45:44
like seconds it was like minutes or
45:47
hours and just to make a single mp3 and
45:51
that’s just where we’re going and that’s
45:54
just the way it seemed only God can
45:55
still remember the days where you’ve
45:56
rendered video and basically but you
45:59
know you’re going home it’s six o’clock
46:01
he pressed the button and hoped it was
46:04
gonna be finished by the time you got in
46:05
in the morning right right we we’ve had
46:08
to deal with that problem as recently a
46:10
couple years ago even with fast
46:12
computers yeah that’s why the new Mac
46:14
Pro is coming in first 5,000 u.s.
46:18
minimum yeah for what I remember yeah
46:20
that with our internet in australia
46:21
which is appalling to say the least it’s
46:24
better than it was but I when I first
46:26
set up down here I would sit here send a
46:28
file of maybe a hundred mega or
46:30
something not huge press the button and
46:33
it would just be one hour 40 minutes you
46:36
go great okay certainly you know so you
46:39
go off and have lunch come back and do
46:41
whatever you wanted to do while that
46:42
thing’s sending but then the NBN came in
46:45
which is fiber optic and I remember the
46:47
first thing I sent was like a 200 make
46:49
file and I hit the send button looked
46:51
away I look back and is like oh I must
46:54
have actually put the empty file in cos
46:55
gone but if that was done it went like
46:59
in about two seconds as opposed to an
47:01
hour and 40 milkman yeah good fiber
47:03
network it’s as fast as your own local
47:05
you know your own
47:07
your own in-house Network and that’s
47:09
what the new 5g network will be
47:11
eventually to for mobile beautiful thing
47:13
what’s gonna happen with the 5g because
47:14
we were talking about that with Robert
47:16
there’s something weird about it not
47:17
having done what he said no it’s a
47:19
controversial technology because it uses
47:21
so much power and it won’t go through
47:23
barriers
47:25
it’s almost line-of-sight there’s a lot
47:28
of lot of real real world issues that
47:30
are gonna make it impractical for any
47:32
real you know you’re not gonna sit in
47:34
your car and stream an 8k video over 5g
47:39
any time soon
47:40
not that you’d need to but uh yeah it’s
47:43
coming it’s coming but it’s it’s we got
47:45
a long way to go before it’s useful I
47:47
mean heck the 4G on my phone in most
47:50
cases gets 50 to 80 megabits a second I
47:53
mean you know it’s it’s changed a lot um
47:57
Cory are you are you guys of doing what
47:59
you guys do I like you know I’ve loved I
48:02
loved gear are you guys the market for
48:05
the new Mac Pro ah I would assure you
48:08
that there’s a producer or two that
48:11
would love to see that out of the tree
48:13
yeah I’d be lying to other wise but I
48:17
mean they’re always coming to me about
48:19
this upgrade or this new machine but
48:23
yeah when you have you know 15 machines
48:25
to maintain and you know you sometimes
48:28
it comes down to silly things like
48:31
budgets yeah budgets yeah but if you
48:34
landed like if you landed the right
48:36
client and the demand was for a certain
48:38
product and all sudden you’re like okay
48:40
now we have a reason to buy this widget
48:43
lines all the time but we have we
48:46
laughter we have to hit that landmark
48:47
first exactly and I always tell my
48:51
clients like you buy you buy the gear
48:54
when you’ve got the jobs to support it
48:56
like they go out they they over invest
48:59
and gear and then they’re they’re just
49:02
barely auditioning you know and it’s
49:04
just like no no no start earning that
49:07
gear by winning some great jobs then go
49:10
buy the Neumann u-87 or whatever that
49:14
bling mic you want is then do that that
49:16
people over invest a cart before the
49:18
horse all the time we have we
49:20
a hand-me-down system at our shop it’s
49:23
the the senior guys get the newest
49:26
machine and then the other ones get
49:28
passed down the line to the junior folks
49:31
and like a family that’s the
49:35
hand-me-down I mean I said but that’s
49:37
just just good business
49:39
I mean it’s busy got to be smart reps
49:41
and if you can you know thank goodness
49:43
we have a really good IT service you
49:47
know not it’s not George detect with
49:49
them but you know we have a good IT
49:52
service that just within general
49:54
computer maintenance you know that IT is
49:57
a defeating that’s right that keeps our
49:59
you know our software in check and if
50:02
there’s you know help desk things or
50:05
hardware issues they’ll come rush out
50:07
and give us a loaner etc I mean but yeah
50:11
so our guys understand that they gotta
50:13
wait in line
50:14
so tell me with with your business at
50:16
the moment what do you see
50:17
changing what do you see is the future
50:19
so are we talking production are we
50:22
talking market Oregon would do them
50:24
separately
50:24
first of all production okay I mean
50:26
production you know there’s there’s more
50:29
and more we’re getting more and more
50:31
requests for the I would call the
50:33
non-traditional production lengths
50:37
meaning very short length things that to
50:41
accommodate you know like six second
50:44
Facebook ads and or like the pre-roll
50:47
three rolls yet we’re doing tons of five
50:49
hands and forth and every 15s and sixes
50:52
it’s constant I mean we’re getting way
50:55
more of those and then on the opposite
50:57
end you know we’re getting things that
50:59
go beyond the bounds of 60 seconds we’re
51:01
getting 90 seconds one twenty two
51:04
minutes three minutes five minutes
51:05
because more people you don’t
51:08
necessarily have to pay for an
51:10
infomercial or that time on broadcast
51:12
anymore so the it’s become a little more
51:15
democratic that the smaller players can
51:18
get larger productions because they
51:20
could put them on their social media
51:21
pages or their web sites okay so now in
51:25
a very crowded marketplace how do you
51:28
handle marketing and how do you see that
51:29
moving whether you’re a voice talent or
51:32
for what I do for the perd
51:34
and company they’re kind of one in the
51:35
same because this is a realization that
51:37
I had to make about a year and a half to
51:39
two years ago because I you know I
51:41
marketed propulsion media labs in every
51:43
shape wave function you can imagine from
51:46
going to ad Club meetings to paying for
51:50
advertising to search engine
51:52
optimization to to thousands upon
51:54
thousands of cold calls emails rfp’s
51:58
proposals sending packages in the mail
52:01
you know trinkets whatever we’ve done
52:03
every we’ve marketed that production
52:06
company in every way you can think of
52:08
I’ve had sales staffs of five or six and
52:11
one and two and by myself we’ve done it
52:13
every which way backwards and forwards
52:15
and I had to figure out that because of
52:19
the way social media has changed the
52:21
marketing landscape that folks cared
52:26
less like I remember we talked about
52:28
earlier that no one really cares like
52:30
how you sound I had to come to that
52:32
realization about not no one really
52:34
cares that we work for this client or we
52:37
have this sexy gear or whatever it is
52:40
they want to buy from people they know
52:43
and trust so I really had to invest in
52:46
personal brand was getting people to
52:49
understand who I am what I’m about what
52:52
makes me different and you you for lack
52:56
of a better description it’s in a way
52:58
sort of celebrities a Muir self and you
53:02
know I’ve created it’s not a persona
53:05
because it’s me I mean I don’t know how
53:07
to do anything different but I’ll go
53:10
into meetings now or I’m gonna be seeing
53:14
a bunch of people tomorrow but it
53:15
happens tomorrow that they’ll say hey
53:17
you’re the go get it guy because they
53:18
know me from the go get it podcast or I
53:20
have the go get a t-shirt or I every
53:22
social media post I’m encouraging and
53:25
urging my followers to go get it go
53:27
chase their dreams go capture their
53:29
goals and that’s what has really driven
53:32
not only my success for for my marketing
53:37
consulting and those clients but it has
53:39
I’ve seen that same residual positive
53:42
effect on the production company it’s
53:44
because we had a little dip there
53:47
you know a couple years ago and we’ve
53:48
since rebounded and it’s been
53:50
gangbusters it’s really interesting how
53:52
marketing in America is so much
53:54
different – probably the Brits and
53:57
Australia where you can actually build a
53:59
celebrity profile and no one seems to
54:02
have an issue with that but if you do
54:03
that here they’ll just come and slap you
54:06
down pretty quickly really yep
54:09
when you say slap you down what does
54:11
that mean that would just think you’re
54:12
getting a bit ahead of yourself you know
54:14
you you think you’re a bit special to
54:15
you make whether you’re not and so yeah
54:20
it’s it’s a different ballgame here you
54:22
know you tell people how good you are
54:23
and they’ll tell you how much of a
54:25
wanker you are well there’s there is a
54:26
distinction there that like I would say
54:28
if someone is just pounding their chest
54:30
and saying look at me look at me look at
54:32
me I’m great they deserve to be called a
54:35
wanker yeah but there’s a way to you
54:38
know and least I can’t say it’s
54:40
universal but what we trot what I try to
54:43
profess and what is a good etiquette is
54:46
to provide value yep in your
54:49
communication and I try to teach folks
54:51
to take their time with their social
54:55
media marketing and time doesn’t mean do
54:57
it slowly
54:58
that means T IME stands for teach inform
55:02
motivate or entertain if you’re going to
55:04
do a post it should fit one of those
55:06
four letters and those put those types
55:09
of posts tend to resonate and they get a
55:11
little less criticism than the ones that
55:13
just say look at me I’m great yes true
55:16
in fact there’s a guy that I watch his
55:18
podcast all the time it’s a video
55:20
podcast a guy like a Warren Hewitt and
55:22
he has a podcast called produced like a
55:24
pro and he pumps out about five videos a
55:27
week and they’re really good and what he
55:30
does is what you were talking about it’s
55:32
like informing and teaching like he is
55:34
talking about production of music and he
55:37
will get experts to run through how how
55:40
do you engineer this how do you master
55:42
that how do you produce that how’d he
55:43
used this instrument that kind of stuff
55:45
so that’s why he’s working it’s not
55:47
about him saying look at me I’m great
55:49
but the fact is he’s profile now is
55:52
massive that and that’s that’s an
55:55
amazing tactic that he’s using to shine
55:59
the light on someone else
56:00
to provide information of value or to
56:03
educate his following and that’s how he
56:05
gets that ripple effect because he’s
56:08
providing good information and
56:09
incorporating other expert people that’s
56:12
it’s helping him grow yeah yeah but it
56:15
has good for you George well yeah I mean
56:17
look at all the episodes you did with
56:19
Dan and then now you’re doing you know
56:21
this one here the I mean who was one of
56:23
the first people I called when I did my
56:25
podcast you which I felt really honored
56:30
it was really neat to mate that Ari
56:31
rekindle that connection again you know
56:33
but yeah when you put out good useful
56:36
content to a lot you know over time with
56:39
a lot of consistency that is some of the
56:41
best marketing that I can afford to do
56:44
you know traditional marketing for me
56:46
isn’t gonna work I got myself listed in
56:50
this guide in LA and will name it but
56:53
it’s the one that’s in all the agents
56:55
it’s on all the studios and you know and
56:58
I paid a grand for this ad you know and
57:00
I’m like finally I’m in this book you
57:01
know I’ve never been in I’m finally in
57:03
this hardcopy
57:05
been around forever the ultimate guide
57:08
for voiceover who wants to you know get
57:10
a studio or talent whatever have I got a
57:13
single call from that ad that’s been in
57:16
circulation for four months no not a
57:19
single one
57:20
nothing I mean will I get one in two
57:22
years
57:23
yeah maybe will it pay for itself yeah
57:26
probably not I don’t know but all of the
57:29
other stuff all that grassroots
57:31
word-of-mouth putting yourself out there
57:34
helping people and talking and being in
57:38
the conversation is what’s worked for me
57:40
that the the social is the new word of
57:44
mouth it’s just done a little different
57:47
and it’s done fast you you the whispers
57:50
down the lane is just turbocharged now
57:52
see exactly it’s on turbo it just
57:55
spreads mean one way more rapidly the
57:58
good in the bad yeah keep your nose
58:00
clean kids and you find you George do
58:03
you find you get much work out of your
58:05
podcasts the Bob’s and this yeah yeah
58:08
yeah I mean I I when people booked my
58:10
services I literally have a thing in my
58:12
for my booking form how’d you hear about
58:14
me
58:15
which to me is very you know very
58:17
important and so people almost always
58:21
will type something in there you know
58:22
might be from V OBS might be from
58:25
produce wheat might be a referral from
58:27
demo producer or an agent or another
58:30
voice actor or sometimes it says are you
58:33
kidding me every day that’s you
58:37
everywhere what do you mean you don’t I
58:40
know it sounds terrible for me to say it
58:42
out loud I said it is that but it says
58:45
it’ll say them they’re like you know
58:47
what it is they’ve just been waiting for
58:49
the opportunity to make that you know to
58:51
make that take that step what make the
58:53
investment to work with me so um yeah
58:56
I’m very like lucky I came along like
58:58
you do Cory you came in on the ground
59:00
floor with a great business and knew
59:02
something was good and and and went with
59:06
and that’s what and that’s what I did
59:07
with this too and was the right time and
59:10
yeah but some really great people very
59:13
very early on like Howard Parker and
59:15
lazy and yourself and Paul and who would
59:18
who to think we’ve come full circle and
59:20
we’d be doing these little podcasts
59:23
together with a new mate in Australia
59:26
which is really cool yeah right so now
59:32
if anyone wants get in contact with Cory
59:34
wick and they get you for
59:36
either marketing or getting spots
59:37
produced so the easiest way I mean
59:40
obviously check me out on LinkedIn query
59:42
dis not LinkedIn but for my personal
59:44
sites Cory dissing calm or this new one
59:49
on navigating people to is called Cory’s
59:51
Fight Club dot-com and Fight Club has a
59:56
meaning it’s another sort of acronym CLU
59:59
B which is career coaching life
60:01
management understanding attrition and
60:04
being positive and that’s kind of what I
60:07
try to preach that’s my message and
60:09
people can go to Cory’s Fight Club calm
60:12
cool okay and if I wanted to get a hold
60:15
of you for producing any spots go to pro
60:19
media labs calm it’s the easiest way to
60:21
find us propulsion media labs is the
60:23
company asked for me
60:25
they’ll put you right through I’m Noble
60:27
special I’m just the lowly GM I’ll take
60:30
Kerry excellent well look I’ve got a
60:33
site thank you for joining us today it’s
60:34
been wonderful in fact an eye-opener
60:37
and we’ll see how it plays out into the
60:39
future because I’ll definitely be
60:41
getting in contact with you well please
60:43
do and both of you guys have been so
60:45
generous with your time I mean mostly if
60:47
when I get asked to do a podcast it’s
60:49
like hey we’re just gonna have you on
60:51
for 15 minutes or so I mean you guys
60:52
literally have spent over an hour with
60:54
me I feel very lucky to have you guys in
60:58
my sphere and just just fortunate that
61:01
we got a chance to hang out and check
61:02
thank you and it’s been an absolute
61:04
pleasure when we agree wholeheartedly
61:05
and it’s good to see a cup of old mates
61:08
getting back together again
61:09
that was the pro audio suite if you have
61:12
any questions or ideas for a show let us
61:15
know via our Facebook the pro audio
61:17
suite podcast
Don’t forget to like our facebook page and if you have a question of your own you’d like us to answer, post it there and we will answer it as best we can.
You’ll also find us on the web at theproaudiosuite.com
The Pro Audio Suite Podcast copyright George Whittam, Andrew Peters, Robert Marshall & Darren Robertson.
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show…. sadly! It’s just stuff we like, think is cool and may be of interest to you our listeners.
“When the going gets weird, the weird turn professional.”
― Hunter S Thompson
The team investigate the different options when it comes to monitoring in a home studio )or any environment for that matter. Why you may or may not need monitoring, and more importantly how much do you need to spend?
In this episode, Robert, Andrew, Robbo and George discuss the Pros and Cons of listing the gear you’re using.
Don’t forget to like our facebook page and if you have a question of your own you’d like us to answer, post it there and we will answer it as best we can.
You’ll also find us on the web at theproaudiosuite.com
The Pro Audio Suite Podcast copyright George Whittam, Andrew Peters, Robert Marshall & Darren Robertson.
Products or companies we discuss are not paid endorsements. They are not sponsored by, nor do we have any professional or affiliate relationship of any kind with any of the companies or products highlighted in the show…. sadly! It’s just stuff we like, think is cool and may be of interest to you our listeners.
“When the going gets weird, the weird turn professional.”
― Hunter S Thompson